Social Recruiting

Social media orientated recruiting falls into two different categories. The first is internet sourcing using social media profiles, blogs, and online communities to find and search for target candidate data, insight and information. The second is social distribution. This involves using social media platforms and networks as a means to distribute jobs either through HR vendors or through crowdsourcing where job seekers and other influencers share job openings within their online social networks.

A typical job description for a social media recruitment professional could be:

“Coordinate candidate sourcing by utilizing all available recruiting tools including: social media, job boards, employee referrals, recruiting tools and vendors, and others. Use LinkedIn, FaceBook, Google, Twitter and other forms of Social Media. Requires the ability to recruit through use of social media, navigate all social media avenues, and knows how to maximize recruitment through those sources.”

With the explosion of social and business social networks there has been a noticeable shift by some major employers towards developing an in-house recruitment capability where they seek to engage with active and passive ‘candidates’ in order to leverage the potential to dip into their virtual talent pool, matching skills to available openings.

It is clear that there is a huge diversity of what social recruitment means to company’s. Some, to their detriment openly advertise roles with talent pool in the job title! Others believe that telling and selling their job vacancies to anyone they can ‘touch’ is acceptable, often by posting to a company Facebook page or via a barrage of Twitter updates.

The use of social media in recruitment for the corporate recruiter actually needs to be about people engagement and developing a ‘want to work for‘ brand identity via crowd endorsement. At CNA Executive Search, Social Media, we think we understand how to create innovative and enduring candidate engagement strategies, after all social media has been at the heart of what we do for over 5 years!

If your business is looking to set up an in house social media orientated recruitment team we can help you identify the recruiting talent you need to deliver success. Give us a call on +44 121 702 1481 to find out more or email Gavin Chase, Social Media Headhunter  at


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