Incredible things that happen in 60 seconds on the internet

In a single minute there are over 320+ new Twitter accounts set up and 600+ new videos uploaded onto You Tube. That’s just two examples of the mind boggling scale of online activity happening in a 60 second period.

Check out the following infographic with some more fascinating insights into internet activity. Infographic by- Shanghai Web Designers
Social Media Marketing

There is of course a sound business reason to invest in online social media activities. If your company is missing the cutting edge of sophisticated social business to engage with your customers, either B2B or B2C, then perhaps you need to use the services of boutique social media recruiters. CNA Executive Search can help you find the talent you need via targeted recruitment engagement techniques. Give us a call on +44 121 702 1481 to find out more or email Gavin Chase, Social Media Headhunter at gavin.chase@cnaint.com.

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Social Media World Forum Europe: London Olympia, 27th & 28th March 2012

Social Media Marketing Forum

With 800m+ Facebook users, 300m+ Twitter users and 116m LinkedIn users, we’ve all heard the astounding numbers, often quoted, amid the social media hype. But did you know that social media now drives more traffic to many popular sites than Google? Similarly, did you also know that, according to eMarketer, over half of executives view work-related video content several times a week, and a quarter at least once a day? Understanding how to strategically benefit from the accelerating growth of social media is central to the SMWF agenda.

We’re past the time when many businesses still had to be convinced that social channels were something worth bothering about; we get it now, the will is there. With the right touch, social media channels can be used for everything from customer acquisition and brand building, to reputation monitoring and PR crisis management. What’s required is the strategic insight to give marketers the subtle techniques and approaches that can transform social media from a lip-service marketing add-on, to an effective, measurable cornerstone of a coordinated communications strategy.

Key issues examined in this track include: 
–    How can marketers demonstrate ROI on social media strategy?
–    What tools exist to measure true engagement?
–    How does engagement and influence translate into sales?
–    Controlling the message around your brand in the social environment
–    How are the best organizations actively listening and participating in social conversations?
–    Incorporate gaming elements within social media to drive engagement

For free access to the Social Media World Forum 2012 click HERE

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Social media isn’t always what you think it is – so be careful where you position yours

friends fat arm a social media blunderThe awkward moment when your friends fat arm makes you look naked.

A well publiscised photo of someone at an office party standing behind her friend for a photo opportunity which turns out to be somewhat different from what everybody expected to see.

Recruiting the right talent to deliver your business’ social media strategy may not be as straight forward as it first appears either. All businesses need to recognise that 2012 is the year for social engagement with customers and that its more than a page on Facebook, Twitter and LinkedIn!

If it didn’t already happen this morning, chances are good it will happen at some point today. Given its pervasiveness – Facebook alone reports a community of 750 million users – it’s not news that social media is now central to how we communicate, interact and shape mundane-to-major decisions on a daily basis.

While you may be immersed in social media as a consumer, how much thought have you given to the implications of this phenomenon from a business perspective? From client support to marketing to R&D and even keeping tabs on the competition, it’s hard not to be daunted by the implications of what this new era of social business means for the enterprise as a whole.

To date, social media has traditionally been utilized for marketing and branding as well as recruitment efforts across the enterprise. Rather than being a unique marketing tactic, consumers now expect to visit a company’s Web site and find prominent links or embedded content pulled from an associated Facebook page or Twitter profile. Simply put, social media is integrated into the way we do business, how we connect with our customers and ultimately how companies track engagements and sell products.

Businesses are innovating at an unprecedented pace. And while it can be daunting to add yet another thing to your plate, if you haven’t had the conversation around what it may mean to transform your company into a social business, it’s time to start. Social media has far surpassed the fad stage. It’s here to stay, and whether you embrace it or fend it off, you and your customers will be impacted. There is a world of conversation and engagement that’s happening right now – with or without you. The good news? The ability to jump in and engage is available at your fingertips.  If you haven’t yet, it’s time to jump in!

There is of course a sound business reason to invest in social media activities. If your company is missing the cutting edge of sophisticated social business to engage with your customers, either B2B or B2C, then perhaps you need to use the services of boutique social media recruiters. CNA Executive Search can help you find the talent you need via targeted recruitment engagement techniques. Give us a call on +44 121 702 1481 to find out more or email Gavin Chase, Social Media Headhunter  at gavin.chase@cnaint.com.

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New Media Strategy Director career opportunity

new media marketing strategyDo you want to be at the forefront  of devising and delivering a social and new media marketing strategy for one of the most respected companies in the gaming sector. This is a blank canvas and they are looking for you to educate, engage and develop market leading innovative and commercially focused customer tools which will be the envy of their competitors.

As a newly created leadership role you will still be expected to be hands on in boosting B2C and B2B marketing deliverables alongside traditional marketing activities. This is a highly visible leadership position with a huge potential attached. The US based parent company and the international group will be looking to you for show them the way for social business engagement. There really is no limit on where you can take new age social marketing or how big your team could become in time!

In essence the Social Media Director is responsible for overseeing the Company’s Social Media Strategy and Social Media team across all internal brands and platforms . This role coordinates with the internal PR, Editorial, Marketing, Legal and Production Directors and Board Members to support the Company’s mission. The position involves ensuring our social boradcasting is fully integrated with all other efforts across the Company’s portfolio, as well as managing the Central Social Media budget.

Position Summary:


Operating as a key member of the Gaming Division Executive Team, lead the development of a comprehensive New Media Marketing Strategy for the Gaming Division.

Key Position Accountabilities:


• Lead the development of an overall New Media Marketing Strategy for the Gaming Division, in conjunction with the Group Strategy Director, MD Interactive and as part of the Gaming Division Executive Team.
• Contribute to the development and execution of associated strategic relationships and business development initiatives across the Gaming Division.
• Embrace New Media marketing techniques to drive activity through the Division’s traditional and Interactive routes to markets, developing a cohesive and measurable multi-channel New Media marketing approach.
• Lead the execution of the Division’s strategic initiative to “Build its brand focused, director-to-consumer marketing expertise” as part of its overall Interactive Gaming Strategy.
• Working alongside the Division’s MD for Interactive markets, take direct responsibility for:
– Establishing an affiliate marketing programme; and
– Embracing Social Media marketing techniques to drive revenue in Interactive markets.
• In partnership with the Division’s MD for Interactive markets, take profit and loss responsibility for the emerging Affiliate Marketing business.

Interested? Contact Gavin Chase, The Social Media & Betting Headhunter on +44 121 702 1481 or email him at gavin.chase@cnaint.com

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It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed

Click to download

The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe.

This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.

  • How extensive is consumer usage of social networking and how does it vary by country?
  • What is the current rate of social networking adoption in different parts of the world?
  • Which sites are driving this adoption in different markets?
  • How are these consumer usage dynamics changing over time?
  • Where do these trends appear to be headed in the future?

There is of course a sound business reason to invest in social media activities. If your company is missing the cutting edge of sophisticated social business to engage with your customers then perhaps you need to use the services of boutique social media recruiters. CNA Executive Search can help you find the talent you need via targeted recruitment engagement techniques. Give us a call on +44 121 702 1481 to find out more or email Gavin Chase, Social Media Headhunter  at gavin.chase@cnaint.com.

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