Using content marketing to draw in the crowds!


Content marketing talent from CNA Executive searchIf its not interesting for the average punter, then its probably not smart marketing…. The human brain likes to learn and enjoys a good conversation or debate. B2B digital marketers are quickly coming to the realisation that their customers need to be engaged and ‘interested’ in what is being said otherwise they will move on to the next thing.

But there are many lessons still to be learnt around how the customer will react to a company’s great idea for social engagement, remember MacDonalds recently…. ooops. Content marketing may not be rocket science but it is a potential minefield of well meaning but ill thought out marketing initiative. Remember: Every action is accompanied by a reaction, so be careful out there!

Jeff Bullas says: “More companies and B2B marketers are now recognizing the power of content marketing, and the effect it is having on customer engagement and brand awareness specifically.

The other enabling factor in this mix is social media because having great content is all good but it needs to be made “visible“.

Social media adds leverage and provides the free “distribution technologies” to your content that were not available before, this adds the “X-Factor” and increases visibility and buzz and creates marketing synergy that is hard to stop.”

The Content Marketing Explosion by the Numbers

So what is the current status of content marketing and what are the marketers plans for 2012?

  • 90% of B2B marketers are doing some form of content marketing
  • 60% of B2B marketers plan to spend more on content marketing in 2012
  • The major content marketing tactic is article posting at 79%
  • B2B Marketers are investing on average 25% of their budget on content marketing (smaller companies are spending more)

Take a look at how content marketing has become a power source in marketing as a whole, and why it has become one of the fastest growing industries today.

Social media in business from CNA Executive search

There is of course a sound business reason to invest in online social media activities. If your company is missing the cutting edge of sophisticated social business to engage with your customers, either B2B or B2C, then perhaps you need to use the services of boutique social media recruiters. CNA Executive Search can help you find the talent you need via targeted recruitment engagement techniques. Give us a call on +44 121 702 1481 to find out more or email Gavin Chase, Social Media Headhunter at gavin.chase@cnaint.com.

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About ChaseOneAssociates

The 'Betting' Headhunter | Social Media Headhunter The war for talent will get more intense as available human capital reduces over the next decade. The demand for consultancy orientated talent acquisition & recruitment services from experienced, proactive and knowlegeable recruitment search professionals and head hunters will intensify, specifically from those who offer niche offerings around specific markets. Are you seeking top permanent or interim performers in igaming, gambling, betting and casino or seeking social media specialists via proactive search methodologies: Chief Fraud & Risk Management Officer Head of Networks & Security IT Director, Online Gaming Global Trading Director Group HR Director Operations Director International Business Development Director Managing Director Marketing Director Senior HR Business Partner Chief Operating Officer Product Development Director eGaming Operations Manager Finance Director Social Media Marketing Manager Social Media Account Manager Digital Marketing Executive Director of Social Media Social Media Business Development Social Media & Community Manager In House Social Media Recruitment Manager VIP Development Director SEO Manager VP Customer Experience Operations Director, International Director of Regulatory Affairs Interim Mobile Application Manager CTO COO CFO CSO perhaps we should be speaking in order to ensure that your business has access to them. I do not work with job boards but am a proactive head hunter with 20 years experience recruiting in your market! Explore your next job or career challenge! Its all about your aspirations... Email: gavin.chase@cnaint.com Mob: 44(0)7838 206602 DDI: 44(0) 121 702 1481 Skype: the.betting.headhunter Speaker at The Fordyce Forum 2009, Las Vegas. Trained 20 years ago by James Caan of The Dragon's Den fame and Doug Bugie, current CEO of Antal
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