Social Media World Forum Europe: London Olympia, 27th & 28th March 2012


Social Media Marketing Forum

With 800m+ Facebook users, 300m+ Twitter users and 116m LinkedIn users, we’ve all heard the astounding numbers, often quoted, amid the social media hype. But did you know that social media now drives more traffic to many popular sites than Google? Similarly, did you also know that, according to eMarketer, over half of executives view work-related video content several times a week, and a quarter at least once a day? Understanding how to strategically benefit from the accelerating growth of social media is central to the SMWF agenda.

We’re past the time when many businesses still had to be convinced that social channels were something worth bothering about; we get it now, the will is there. With the right touch, social media channels can be used for everything from customer acquisition and brand building, to reputation monitoring and PR crisis management. What’s required is the strategic insight to give marketers the subtle techniques and approaches that can transform social media from a lip-service marketing add-on, to an effective, measurable cornerstone of a coordinated communications strategy.

Key issues examined in this track include: 
–    How can marketers demonstrate ROI on social media strategy?
–    What tools exist to measure true engagement?
–    How does engagement and influence translate into sales?
–    Controlling the message around your brand in the social environment
–    How are the best organizations actively listening and participating in social conversations?
–    Incorporate gaming elements within social media to drive engagement

For free access to the Social Media World Forum 2012 click HERE

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About ChaseOneAssociates

The 'Betting' Headhunter | Social Media Headhunter The war for talent will get more intense as available human capital reduces over the next decade. The demand for consultancy orientated talent acquisition & recruitment services from experienced, proactive and knowlegeable recruitment search professionals and head hunters will intensify, specifically from those who offer niche offerings around specific markets. Are you seeking top permanent or interim performers in igaming, gambling, betting and casino or seeking social media specialists via proactive search methodologies: Chief Fraud & Risk Management Officer Head of Networks & Security IT Director, Online Gaming Global Trading Director Group HR Director Operations Director International Business Development Director Managing Director Marketing Director Senior HR Business Partner Chief Operating Officer Product Development Director eGaming Operations Manager Finance Director Social Media Marketing Manager Social Media Account Manager Digital Marketing Executive Director of Social Media Social Media Business Development Social Media & Community Manager In House Social Media Recruitment Manager VIP Development Director SEO Manager VP Customer Experience Operations Director, International Director of Regulatory Affairs Interim Mobile Application Manager CTO COO CFO CSO perhaps we should be speaking in order to ensure that your business has access to them. I do not work with job boards but am a proactive head hunter with 20 years experience recruiting in your market! Explore your next job or career challenge! Its all about your aspirations... Email: gavin.chase@cnaint.com Mob: 44(0)7838 206602 DDI: 44(0) 121 702 1481 Skype: the.betting.headhunter Speaker at The Fordyce Forum 2009, Las Vegas. Trained 20 years ago by James Caan of The Dragon's Den fame and Doug Bugie, current CEO of Antal
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