A well publiscised photo of someone at an office party standing behind her friend for a photo opportunity which turns out to be somewhat different from what everybody expected to see.
Recruiting the right talent to deliver your business’ social media strategy may not be as straight forward as it first appears either. All businesses need to recognise that 2012 is the year for social engagement with customers and that its more than a page on Facebook, Twitter and LinkedIn!
If it didn’t already happen this morning, chances are good it will happen at some point today. Given its pervasiveness – Facebook alone reports a community of 750 million users – it’s not news that social media is now central to how we communicate, interact and shape mundane-to-major decisions on a daily basis.
While you may be immersed in social media as a consumer, how much thought have you given to the implications of this phenomenon from a business perspective? From client support to marketing to R&D and even keeping tabs on the competition, it’s hard not to be daunted by the implications of what this new era of social business means for the enterprise as a whole.
To date, social media has traditionally been utilized for marketing and branding as well as recruitment efforts across the enterprise. Rather than being a unique marketing tactic, consumers now expect to visit a company’s Web site and find prominent links or embedded content pulled from an associated Facebook page or Twitter profile. Simply put, social media is integrated into the way we do business, how we connect with our customers and ultimately how companies track engagements and sell products.
Businesses are innovating at an unprecedented pace. And while it can be daunting to add yet another thing to your plate, if you haven’t had the conversation around what it may mean to transform your company into a social business, it’s time to start. Social media has far surpassed the fad stage. It’s here to stay, and whether you embrace it or fend it off, you and your customers will be impacted. There is a world of conversation and engagement that’s happening right now – with or without you. The good news? The ability to jump in and engage is available at your fingertips. If you haven’t yet, it’s time to jump in!
There is of course a sound business reason to invest in social media activities. If your company is missing the cutting edge of sophisticated social business to engage with your customers, either B2B or B2C, then perhaps you need to use the services of boutique social media recruiters. CNA Executive Search can help you find the talent you need via targeted recruitment engagement techniques. Give us a call on +44 121 702 1481 to find out more or email Gavin Chase, Social Media Headhunter at firstname.lastname@example.org.