Written by Jeff Bullas
In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die.
Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members.
The world’s obsession with anything social online has given marketers access to networks that are instant in response, multi-media rich and ever challenging.
The following infographic demonstrates the power of inbound marketing engagement strategies over traditional marketing which for many years has pushed products and services to the consumer.
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