This is great! Major credit card using social media to enhance their brand by promoting the independent retailers. You can’t fault the thought process and the irony is a major corporate pushing for the under dog, Beautiful.
Move over Black Friday, it’s Small Business Saturday, and American Express has a deal for you that you can use online social networks to help you get.
The credit card company is encouraging people to do their holiday shopping at small local businesses instead of big box retailers. It is giving its cardholders a $25 credit on their statements when they spend $25 or more at a local business Saturday.
To get the deal, you can sync your American Express card to your Facebook or Foursquare accounts. After inputting your name, email address and card number, Facebook will not only give you access to deals such as $2 back after spending $10 at Burger King, but also lets you add the $25 deal.
After doing so, you’ll get a message telling you that you will receive a $25 statement credit when you spend $25 or more at a small business on Nov. 26, 2011. Click the ‘Confirm’ button to register, and use your linked American Express Card to redeem the offer.
The Foursquare sync is especially cool since the app is all about making the most of local businesses.
In case you haven’t used it, Foursquare is a location-based mobile platform that lets people “check in” to local businesses using a smartphone and share their location with friends while collecting points and virtual badges.
When you sync your American Express card to the app Saturday, Foursquare will show you which local businesses are offering deals for Small Business Saturday and also make sure you get the $25 American Express credit when you use your card at one of them.
To use the Foursquare sync and get the $25 deal, just use the app tocheck in to a business, then tap the button that says “load to card.” Shortly after you pay, you’ll receive notification that you just got at $25 American Express account credit, which will appear on your statement around five business days later.
This marks the second Small Business Saturday. Last year, 1.5 million people “liked” the event on Facebook. This year that number has climbed to more than 2.6 million.
If your business is missing the cutting edge of sophisticated social business then perhaps you need to use the services of niche social media recruiters. CNA Executive Search can help you find the talent you need via targeted recruitment methodologies. Give us a call on +44 121 702 1481 to find out more.